Creating opportunities to connect with our teenage audience.
2018 Beach volleyball tournament
When Project LastDrop was first started, our intention was always to tailor the initiative to a teenage audience. We are aware of, and promote, the power of a teen’s voice in their community.
However, one of the roadblocks we initially encountered was keeping them engaged. In a time of instant gratification and constant movement, we had to find a solution to not only grab their attention, but to keep them interested in our work.
After extensive research and feedback, we decided to host our first beach volleyball tournament in the summer of 2018. In this tournament, we had 56 players. The event was such a success, that the participants were immediately asking for another tournament. Not only did we gain a large following as a result of this tournament, but we raised $1000 for T1D research.
In the spring of 2019, we hosted a soccer tournament in which we had 112 players and raised $1200 for T1D research. As a result of this tournament, we made many of the connections with the community that we currently have today.
Through these outreach events we spread our initiative, and thus bring awareness to T1D. In addition, we raise funds for T1D through a participant fee. Moreover, almost all of the individuals with Senior Leadership positions in Project LastDrop were first exposed to the program through an outreach event.
In the coming year, we plan to host a lot more than two tournaments to stimulate our teenage audience and encourage involvement in our cause. Click here to read more about our coming events →.